A. Data processing on the website
When you visit our website, our servers temporarily store each access in a log file.
The following data is collected and stored, without any action on your part, until it is automatically deleted after twelve months at the latest:
the IP address of the requesting computer,
date and time of access
name and URL of the data retrieved,
the website from which our domain was accessed,
the operating system of your computer and the browser used, and
the name of your Internet access provider.
This data is collected and processed for the purpose of allowing the use of our website (establishing a connection), ensuring system security and stability in the long term and allowing our Internet offering to be optimized, as well as for internal statistical purposes. The aforementioned information is not linked to or stored with personal data.
Only in the event of an attack on the website's network infrastructure or in case of a suspicion of unauthorized or abusive use of the website, the IP address will be evaluated for clarification and defense purposes and, if necessary, used for identification purposes in criminal proceedings and for civil and criminal proceedings against the users concerned.
The purposes described above, constitute our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f GDPR.
If you contact us using the contact form on the website, we collect the following information from you:
The fields marked with * are mandatory.
We use this data to answer your questions, to provide the services you require. The telephone number is never used for marketing purposes. The processing of your contact request is our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. You can object to this data processing at any time (contact details see below).
If you want to create a free test-account on the Datatrans website using the corresponding form, we collect and process the following personal information:
The fields marked with * are mandatory.
We use this data to verify your identity while creating a new test-account and – based on this data – to create a new test-account including user and test-account name. The processing of your contact request or the creation of a free test-account is our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. You can object to this data processing at any time (contact details see below).
On the website you can order the E-Commerce Report. The contact details are also used to announce previous versions of the e-commerce report. When ordering the E-Commerce report you have to provide the following information:
First name and surname*
The fields marked with * are mandatory.
Upon completion of the information mentioned above you will redirected to the download section from where you can download the latest and the previous versions of the e-commerce report.
When you order the E-Commerce Report, we use your data to process your order. The email addresses are also used for the one-time announcements of the upcoming releases of the E-Commerce-Reports. The legal basis for the processing of your data for this purpose is the fulfilment of a contract according to Art. 6 para. 1 lit. b GDPR. One-time e-mails are sent manually.
We will only pass on your personal data if you have given your express consent, if there is a legal obligation to do so, or if it is necessary for the enforcement of our rights, in particular to assert claims arising out of the contractual relationship.
In addition, we will pass on your data to third parties as far as it is necessary for the use of the website and the execution of the contract, namely the provision of the services you require and the analysis of your user behavior. The use of the data forwarded for this purpose by third parties is strictly limited to the stated purposes.
We are entitled to pass your data on to third-party companies abroad if this is necessary in connection with the processing of your queries, the provision of services or marketing campaigns. These third-party companies are obliged to protect the privacy of users to the same extent as the provider itself. If the standard of data protection in a country is deemed to be unacceptable by Swiss standards or in respect of the EU General Data Protection Regulation, we shall use a contract to ensure that your personal data is protected at all times in accordance with Swiss legislation and the EU General Data Protection Regulation.
Among other things, cookies help us to make your visit to our website easier, more pleasant and more meaningful. Cookies are information files that your web browser automatically stores on your computer's hard drive when you visit our website.
Cookies neither damage the hard disk of your computer nor do they transmit your personal data to us.
Deactivating cookies may prevent you from using the full range of features and functions of our portal such as submitting contact forms and Google Maps.
If you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. Most browsers allow the cookies setting to be changed so that cookies are automatically deleted from your device upon termination of each session, completely blocked or accompanied by a warning message prior to their storage. Cookies that had been set prior to the changes to the browser settings will continue to work until you delete them.
Besides the functional cookies that are essential or even mandatory for this website to work, Datatrans use the non-functional and Marketing related cookies.
For the purposes of needs-based design and the continuous optimization of our pages, we use the web analysis service Google Analytics. In this respect, pseudonymized user profiles are created and small text files (‘cookies’) stored on your computer and used. Information generated by the cookie about your use of this website, such as
the browser type/version
the operating system used
the referrer URL (previous page visited)
the host name of the accessing computer (IP address)
the time of the server request
is sent to servers of Google Inc., a company of the holding company Alphabet Inc., in the US and stored there. As part of this, before this data is sent within the member states of the European Union or other states that are party to the agreement on the European Economic Area and Switzerland, the IP address is truncated through this website’s IP anonymisation (‘anonymizeIP’). The anonymised IP address transmitted by your browser in the context of Google Analytics is not consolidated with other data from Google. The entire IP address is sent to a Google server in the US and truncated there only in exceptional cases. In these case, we ensure by contractual means that Google Inc. observes a sufficient level of privacy protection.
The information is used to analyse use of the website, to compile reports about website activities and to provide us with further services relating to website and internet use for the purposes of market research and needs-based design for these websites. This information is also forwarded to third parties where this is required by law or if third parties have been commissioned to process this data. Under the terms of Google Inc., under no circumstances will the IP address be used in connection with other data relating to the user.
Users can prevent Google’s collection of the data generated by the cookie that relates to a user’s use of the website (including their IP address) and Google’s processing of this data by downloading and installing the browser plug-in available via the following link:
As an alternative to the browser plug-in, users can prevent data collection by Google Analytics on the website in future by clicking on this link. By doing so, an opt-out cookie is stored on the user’s end device. To delete user cookies (see ‘Cookies’ above), the link must be clicked again.
In order to manage cookies and pixels for tracking tools and other tools, we also use Google Tag Manager. The Tag Manager tool itself is a cookie-free domain and does not collect any personal data. Instead, the tool triggers other tags that may in turn collect data. If you have performed a deactivation at domain or cookie level, this remains in place for all tracking tags implemented using Google Tag Manager.
For the sake of completeness, we note that as part of US legislation, the US authorities are able to take surveillance measures, under which the general storage of all data sent from the European Union to the US is possible. This takes place without distinction, limitation or exception, on the basis of the objective pursued and without objective criteria that would allow it to limit access by US authorities to personal data and its subsequent use to specific, strictly limited purposes that justify access to this data.
Datatrans uses the services of Google Maps on its websites, provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. This allows Datatrans to display interactive maps directly on its websites, to make the user experience more appealing and to facilitate the location of places specified by us on the website.
When you visit Datatrans, Google receives information that you have accessed the relevant subpage of the Datatrans website. In addition, the data specified in this declaration will be transmitted. This occurs regardless of whether you are logged in to a Google account or not. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out of Google before accessing our website. Google stores your data as usage profiles and uses them for advertising, market research and / or for their web design.
To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. Datatrans has no influence on this data transfer.
Further information about handling user data, can be found in the data protection declaration of Google. You will also find useful information about your rights and settings to protect your privacy. Google may process your personal data in the USA and is subject to the EU-US Privacy Shield.
EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
This site uses the bookmark and social media service AddThis Tools. AddThis Tools are services provided by Oracle, 500 Oracle Parkway, Redwood Shores, CA, 94065, USA. AddThis Tools provide website owners and users of their websites to share webpages, blogs, news, photos, videos, and other content with social networks and other destinations via a browser plug-in or website plug-in. The plug-ins can be recognised by the “LinkedIn”, “XING”, “Twitter”, “Facebook”, “Slack”, “Copy Link” and “E-Mail” buttons being embedded into the website of Datatrans.
Oracle Data Cloud opt-out: https://datacloudoptout.oracle.com/#optout
Our website uses the DNS Service from Cloudflare aiming to increase security and performance while delivering our web content. The DNS Service is provided by Cloudflare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA. Technically, the information transfer between your browser and our web pages is managed through the Cloudflare network. In this context, Cloudflare is in the position to analyse any data traffic being transferred between you and our website in order to protect our sites from being attacked. The purposes described above, constitute our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit.f GDPR.
Cloudflare has self-certified under the CH-US and EU-US Privacy Shield Frameworks. Clouflare collects statistical information about your visit to this website. This includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the operating system of the user, referrer URL, the IP address and the requesting provider. Cloudflare uses the log data for statistical evaluation for the purpose of operation, security and optimization of the offer.
Functional Software, Inc. dba Sentry
Datatrans uses Functional Software, Inc.'s dba Sentry error tracking service on its websites. Functional Software, Inc. dba Sentry is a US-based company located at 132 Hawthorne St, San Francisco, CA 94107. With this tool we can identify errors on our websites to fix them. For better troubleshooting, only impersonal data such as the operating system, browser version and your IP address will be transmitted. Sentry is EU-US. Privacy Shield certified.
The EU-U.S. Privacy Shield certification from Functional Software, Inc. dba Sentry can be found at: https://www.privacyshield.gov/participant?id=a2zt0000000TNDzAAO
For uniform representation of fonts, this page uses web fonts provided by MyFonts. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. This website uses the MyFonts Counter, a web analytics service provided by MyFonts Inc., 500 Unicorn Park Drive, Woburn, MA 01801, USA. Due to the license terms, a page view tracking is performed by counting the number of visits to this website for statistical purposes and transmitting them to MyFonts. MyFonts collects anonymous data. If your browser does not support web fonts, a default font will be used by your computer. The passing on of the data takes place by the activation of Java Script code in the browser of the user. In order to prevent the execution of Java script code from MyFonts as a whole, the user can install a Java Script Blocker.
Further information on data protection and the cookies used can be found on the Internet at: https://www.monotype.com/legal/terms-and-conditions-of-business/#Privacy .
Datatrans uses the URL shortening services from Rebrandly, 31 Westland Square, Dublin 2, Ireland, to provide you with shorter and more memorable URLs (starting with dtrx.ch). The shortened URL will be automatically redirected to the original URL defined by Datatrans. Any personal data that is used for the redirection of the URL (e.g. IP Addresses, Browser Settings) will not be stored or used for other purposes mentioned in this agreement. More information on the measures taken to protect personal data at Rebrandly can be found at: https://rebrandly.com/privacy-policy
On our websites, you have the option to subscribe to our newsletters. The newsletter registration follows a double opt-in process. We capture the following data points as part of the registration:
- First name and last name
- E-mail address
The email address is necessary for data processing. The title and name are exclusively used to personalise our newsletters. By subscribing to the Datatrans newsletter, you give us your consent to send you newsletters on a regular basis and to measure the performance of our newsletter activities based on your behaviour. The lawfulness of the data processing given by your consent based on Art. 6 para. 1 lit. b GDPR.
We use MailChimp to manage and send our newsletters. MailChimp is a service provided by “The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30318, USA”. The data being required for emailing will be sent to a server operated by The Rocket Science Group in the United States and stored there in accordance with the EU-US Privacy Shield. Further information about the data protection offered by MailChimp can be found at: https://mailchimp.com/legal/privacy/